Social Influence Research Of The Political Blog

With the development of network and people's exploration and innovation on blogs, the blog is no longer a simple self-publishing platform for one's point of view, but a serious issue which began to involve politics. Today, the quantity of the political blog is rapidly expanding. Because of its special nature, the political blog not only have immeasurably great effect on the politics, but also on society. How to have a correct understanding of the political blog and its role in society, how to use it to provide services for our country's politics, economic, society, living and the people, and provide effective normative reference for every ruler are all the research purposes of this article. The article will use grounded theory method, case studies, and inductive and deductive research methods. We will have a research of the political blog at present stage, from the comparing between large amounts of data and cases of the political blog. On the absorption and utilization base of useful management measures from the foreign countries, we can finally arrive at the social influence and its management of the political blog. In this paper, theories and practices are closely joined. After answering questions of what is the political blog? What are the characteristics of it? How its future development trend? The article uses the social "safety valve" theory of the sociology and "spiral of silence" theory and "gatekeeper" theory of the communication to have an in-depth research and tell us what are social influences by the rise of the political blog? What are the problems now? How to solve these problems better? The article shows the positive and negative effects of the political blog from various sources in the hope of providing guidance advice and assistance to the future blog norms and helping to build a better network environment.