Research On The Political Communication Of Micro-blog

With the popularity of the Internet,the mode of information dissemination has begun to change.Government agencies are also gradually combining political communication with new media.From e-government,information portals and so on,we gradually explore new directions of political communication,communicate with people,transmit information and guide public opinion.With the transparency of information brought by the new media,the role of political communication in the government and the public is becoming more and more important.Micro-blog is an important part of the government's political communication nowadays.From the traditional media to the new media,the government has spread information on the new media platform.Some methods have produced good results,and there has also been a new way of adapting to the new media.This paper takes this as the breakthrough point,and takes the typical political communication account in micro-blog platform @ the Central Communist Youth League as the research object and divides into five chapters.First of all,it summarizes and reviews the research results of the current political communication,and then analyzes and defines the concept of "political communication"in the article.Second,the political communication of the Communist Youth League organizations from media era until now in the micro-blog platform,has the important research value,so the political communication activities are reviewed,including the methods used in this study is a sample survey,literature research method and content analysis method;Third,then the political changes and dissemination of the Communist Youth League organizations to sort out,the process of traditional media from the Central Committee of the Communist Youth League organ "China Youth Daily" to the new media @ are summarized,and the Central Committee of the Communist Youth League of the stage on the analysis of political propagation in the micro-blog platform,according to the development process is divided into four stages,the characteristics of each stage are analyzed.Forth,after analyzing @ Central Committee of the Communist Youth League usedin the micro-blog effect on propagation method better,based on the analysis of reasons for these communication effect is good,in some communication methods have been summarized in this paper after the results,also analyzes the methods of the effect is not ideal,the combination of case study its inadaptation to contemporary political communication.Fifth,put forward the improvement measures,and micro-blog of political communication in the future was prospected.The sixth part forecasts the future of micro-blog's political communication.