A Study On The Female Media Image Of "Her" Webblog

The self-image of female in webblog is a little bit special type of media image .The quantitative methods combined with text analysis was used in this study, and lots of female webblog texts were analyzed. Finally, it was confirmed that the media image of woman in webblog showed diverse characteristics, but on the whole still failed to show a strong tendency of feminist consciousness, also, the diverse images had the same nature in the deeper structure, it was ultimately hard to escape from Patriarchal culture for self-shape progress of female image.Deep-rooted patriarchal culture fundamentally determined that it was difficult to achieve self-salvation for the modern urban women even if they mastered self-made tools. It was an inherent ideological factor that the feminist consciousness not yet wakened became an obstacle to the rise of women's rights. In addition, it resulted in the female thoughts of feminist consciousness could not force a breakthrough that the established law of media communication had strengthened the barrier of Patriarchal culture.Taken together, the analysis of media self-image of woman in webblog can provide us with a little experience for future study, and enrich the research of "female and media" as well.