| The Young Companion is the first large-scale comprehensive news pictorial in modern Chinese news history. During its nineteen years of issue time from 1926 to 1945, The Young Companion gradually became the most influential pictorial among the entire Shanghai, China and even the world, with distribution range covering both home and abroad.It is also said to be the longest, most extensive distribution, issued the largest number of reported information on the most timely and the content of the most abundant of a large-scale comprehensive news pictorial. After eighteen years'precipitation, all the graphic information of The Young companion have become a valuable first-hand research meterieal and inquiry on The Young Companion will also have a great significance on the area of pictorial history.Being a rare pictorial surving for as long as 20 years during the late Qing Society ,which is a metabolism of a dramatic, rapid social transformation, and achieving so much success, The Young Companion must have a lot of commendable and valuable aspects for the up-comings. This paper attempts, from the perspective of media research, to propertise a comprehensive analysis of The Young Companion pictorial. In outlining the resolution of its whole picture, the author give a detailed analysis of its contents and the characteristics of the Enlightening ideas, explore their reasons for success and conclude a summation for the modern media to learn from. The full text is divided into four parts:The first section describes the founding history of The Young Companion pictorial, including its founder background, founder process, as well as its final publication time.The formation of mass media's personality and style is a complex phenomenon, its analysis need for a sufficiently rich basis of relevant background information. These background materials must contain a number of important conditions affectting the formation of the journal, whose publication concept is closely related to the environment of the late Qing Dynasty. Therefore this paragraph begin with the social and cultural background when The Young Companion was born, outlining the attempts made by intellectuals who wantted to give the Chinese people inspiration and improve the nation's situation at that time. At the conclusion of the lessons of previous failures and with the help of photography and the development of printing technology, The Young Companion was successfully launched with the main thrust of "universal education, the dissemination of knowledge". Throughout its entire brilliance-to-decline process, The Young Companion is interspersed with memories of things and the most direct impact on The Young Companion is the replacement of the five permanent editor-in-chief.The second part details The Young Companion from the principles of the compile and pictorial content. In accordance with the requirements indicated in The Young Companion illustrated by the scope of draft, the content of pages is divided into three categories: current news, science-technology introduction and entertainment, which sets three types of news articles, and informative and entertaining all in one, multi-angle purport to meet the readers, which is different from other publications at the same time period, who only pay attention to the publication of the fun and entertainment features. It can be seen that the purpose of The Young Companion's founder Liande Wu is not only to chase profits, but always take heart in the whole country, the whole nation and society. The editorial content of the pictorial well implemented the keynote which Wu hoped to serve the Chinese nation through the good pictorial education, dissemination of new knowledge and the culture of to contribute to the accumulation and development.In the content of The Young Companion, the link to a number of celebrities is its one major feature. Through its "Who's Who" space The Young Companion was completed as the significance of print culture media , in the spirit of ideas and the pursuit of life the field of the process of modernity, fulfilling its effectiveness for both the social development and the media; through the reports of the city development all the time, the mass media in modern times highly influence people's daily lives and values-oriented way. The Young Companion contains many descriptions of city life in Shanghai, such as the introduction to cinema in leisure and recreational activities and health concerns, which also promoted the concept of the public and the formation of modern life.Part III explores the pictorial style of The Young Companion. The body of The Young Companion is mainly pictorial illustrations of, making it a unique and important image carrier in early 20th century.Pictorial images occupy a prominent position, a large number of photographs not only timely carried an important set of image data, making the information itself become a visual consumption, but also narrow the gap between the pictorial and readers and the temporal and spatial distance between the readers, thereby to the significant step of the "real". The Young Companion is illustrated, but the text is an indispensable element, text content interpreting images and conveying information optimizes the results of pictures. At the same time, this machinery also enriched the illustrated combination of the amount of information, giving an increase of readability and achieving the editor's intention, also it is the best means of dissemination of new knowledge.Part IV gives the revelation of The Young Companion. Based on the study of the previous paragraph, the pictorial's purposes are linked to today's press, leading to the inspiration and thinking: The Young Companion as a successful commercial pictorial, which is profit-oriented, rather than only meeting the readers, always adhere to their own idea of running a newspaper to open the Chinese perspective, to change the backwardness of China, and to contribute to the whole society and promote Chinese culture. Concurrent with its commercial success, yet their spirit of public opinion guidance is not missed. Externally, it displayed a positive side of the full range of modern China; internally, it is intended to inspire people. The Young Companion is able to stand out in many publications, and even 80 years later, people referring to The Young Companion certainly also pay tribute to all since it discovers the smart meeting point between the picture and the text, elegance and prevelance, also culture and business. Its success in form, content and the concept of running a newspaper provides a good reference model for other publications, both in founding and developing process. |
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