Wu Liande And The Young Companion

With the beginning of the 20th century in Shanghai to accelerate the process of modern, urban culture and entertainment demand growth, while Western advanced printing and photographic technology had been introduced into China and these factors taken stability society foundation for the survival and development of pictorial. Wu Liande had the ambition of save the nation and liked art from a child. He clutched at the opportunity of media development observantly and set up The Young Companion in this macro-environment.He had responsibility of the publication to aware their cultural responsibility. He was not to satisfy profit. He was concerned about country, nation and society. He wanted to service education and promulgate knowledge from pictorial. The Young Companion carried out the major idea of Wu Liande preferably. There are some material representations: Firstly, it was popularization knowledge and unseal brightness. Secondly, it spirited up people through the story a man of mark. Thirdly, it set up a matey connection form beginning to end, it wanted to good friends with readers. Fourthly, it fleetly and truly reported important news by picture. Fifthly, it channeled off people that thought of the question about nation jeopardy and nation future. Sixth, it diagrammatized west civilization that urged people worked energetically. Seventh, it blazed a way in vogue. Eighth, it parsed modern city.It is the period of Chinese social development stage of the turmoil and complicated issue. In such historical conditions, as a not large publication, how did achieve"good friend all over the world". As a high-quality new pictorial, it includes news, interesting and information in a body. It satisfied with readers'interesting from different aspects and it had large impact on readers. It was modern and vogue in whole design. As compilation idea, content and form, it can be consider outstanding one in the Chinese media. It adopted the vendition means that fetch and press close to readers; it had right market orientation and price. It inaugurated purgative issue channel and actualized efficiency sales promotion. It persisted in fundamental in ad insertion. The fundamental unified with economy benefit and social benefit. It actualized agility policy in employ persons. It marshaled a passel outstanding person. Thereby, it had obvious advantage status in furious competition.It was included politics, economy, military, civilization, society and much other respect of China and the world by pictures and words. The mode of origination was milestone in the process of development of Chinese and the world pictorial magazine.