Discusses Our Country Place Foreign Image Mold And The Media Dissemination

With the opening up of China has continuously increased the intensity of, The rapid development of local economy, Shaping the image of local, Speed up the external image of local transmission, Has become the local governments and the local media the most urgent task. The foreign place image is various places development gives the society the public the comprehensive material image and the cultural impression, Competitiveness of the local community is an important constituent. Foster a good image of foreign places, to improve local visibility and reputation, for place economy development building good world consensus environment, Promote the rapid growth of local economy. However, China's foreign image of local transmission has remained relatively stagnant, the dissemination level is low, the quality is not high, Achieves the anticipated dissemination effect with difficulty. Urgent need of its theoretical guidance, In reality and gives to enhance.This article utilizes Public relations theory, Through analysis of literature, Carries on the summary to the place foreign image constitution, To establish the image of local and foreign media and relations interpretation, With the aid of Communication, Journalism Theory Describe to the place foreign image dissemination way and the rule, Analyzes the current foreign place image dissemination existence the main question and the reason. In particular Based on Cross-cultural communication, "Two levels of dissemination", "Agenda establishment theory" a series of communications theory and principle, Analysis of Chinese and Western cultures, The role of local government and Dissemination of Context such as dissemination of the difference, to improve the external image of the spread of the local strategy. With a view to the external image of local transmission theory provide some support, the external image of local spread of practice to provide some useful lessons and reference.