Operating Analysis Of Cosmetic Children Channels

Domestic children channels have been proper thriving and becoming one of the necessary professional TV channels since establishment of the SOUTH TV CHILDREN CHANNEL in 2001.However,children channels engaged in a dilemma. This paper, based on related operating theory, by collecting audience rating data of domestic six children channels including CCTV CHILDREN CHANNEL and quantizing analysis the constitutes of programs genre of domestic 19 children channels, aiming at some exiting problems during operating, advance viable prospect, which one is operating conception and the other is operating practice. As for the operating principle, the author believes that the Young Channel should be devoted to the public welfare with proper attention to the market, by which the Channel can win the balance between its characristic public-welfare orientation and necessary advertisement profits. The audience-oriented notion will help Children Channel survive the competition of"Contents reign". In the operation practice, a directional communication to a reduced children audience, the integration of program sources in conjugation with a reasonable arrangement are three ways to realize a win-win situation between the public interest and the marketing benefits.