The Operating Mechanism Research Of Professional-oriented WeChat Public Account

The development of information technology promoted social media updates. The upgrading of mobile terminal sprompted the vigorous development of the media. WeChat public account, which is based on WeChat social users, had a fast development in China. The media platform has began to widely used for the government, media, enterprises and individuals. Professional-oriented WeChat public accounts also gradually developed.The thesis based on the operation of the media " Big Data Journalism ", which is set up by DDML(Dyclub Data Media Lab). The author observed and recorded its operation more than one year since its establishment. It discussed the professional-oriented WeChat account how to do public media operations.This article analyzed from three aspects:team management, content production and user management. Team management analysis includes the initial professional operations team building and internal management from the angle of communication subject. Content production Analyzes the professional content source, edit, and push. User management link analyzed WeChat user management platform and how to operate it. Finally operational evaluation is tested through WCI (WeChat propagation force index) and user survey,the subjective and objective assessment of the effectiveness of its operations, from the aspects of subjective and objective to demonstrate the effectiveness .of operationsBy observation and analysis, we found that the professional WeChat account more emphasis on the professionalism of the team and the originality and readability of content. In addition, user interaction is very important for improving operation spread effect and influence.