Research On The Advanced Henan Media Image In The New Century

On entering the new century, with proposing the strategy of the rise of the midland China, Henan, as one of the rise of the midland China, is focused more widely. With economic globalization coming and socialistic market economy system establishment, the image issue is of great important, whatever, for a country, a region or an enterprise. Nowadays, media exists anywhere, and the media image becomes almost the gist and criterion that one judges the whole image of one place, thus media reports become a main channel that one knows about Henan. At present, Henan is recurring to the opportunity of the rise of the midland China to quicken up span from economic large province to better province, from cultural source province to better province. In this paper, we discuss Henan media image based on the background and provided a use for reference to build a right Henan image.The body of the paper is divided into four sections:First Section: Research background and status quo of Henan media image. Henan image is not good at all times, even once distorted in history. The strategy of the rise of the midland China provides an opportunity for remodeling Henan image, but some restricted factors, including population, get Henan to face challenges. Studied Henan image, including positive and negative aspects, but from point of view of news not including systematical analysis documents, is summarized in this section.Second section: Henan image of the nationwide comprehensive newspapers. This section is the keystone of the paper. The longitudinal data statistics that last five years for three nationwide comprehensive newspapers were done by applying demonstration analysis, and evidenced the development trend of the evolution and gradually promotion of Henan image; To get more comprehensive discussion in the paper, complete statistic on Hubei and Jiangsu province's reports were done as expected the transverse comparison. Typical articles were analysized in the content of economy, culture, government and talent strategy, suggesting that the reports on Henan are deepened reliably.Third section: Some reasons on influencing Henan media image promotion. Some factors on influencing Henan media image promotion are discussed as follows: Active behaviors of provincial party committee and government and strategy of the rise of midland China provide a better development opportunity. Benign interaction between Henan and media builds the harmonious medium environment.Fourth section: countermeasure on further promotion of Henan media image. Four strategies on further promoting Henan media image are proposed, thereinto, development economy is fundamental to promote Henan media image.