A Study On The Stigmatization Image Of Henan People In The New Media

Since the 1990 s,the image of Henan people has always been the focus of the media and the people across the country.Will the arrival of the new media era change the stereotype of the Henan people shaped by traditional media? New media refers to the use of digital and network communications technology,through the Internet platform and intelligent mobile terminal to disseminate information to the user a variety of emerging forms of communication.Up to now,the new media structure is still in the ever-changing changes: the blog gradually fade out of people's vision;network video broadcast development direction and media characteristics are not yet clear;and WeChat because of its strong relationship between the user,media attributes is weak;in comparison,micro-blog established on the basis of the network topology,the media attributes is strong,able to integrate social information network dissemination.Therefore,the term "new media" mentioned in this paper mainly refers to the form of micro-blog.This paper,taking the content of the Henan people as the research object in the micro-blogs of "Dahe Newspaper","Southern Metropolis Daily","People's Daily" and "The Beijing News",from the topic of framework,sources,reporting methods,The tone,forwarding comments points praise the number of five angles to start the new media in the Henan stigma of the image of the demonstration.This paper first introduces the relevant theories of henan image and stigmatized,the stigma of henan people image is illustrated,and points out that the process of henan were stigmatized.Then,I collected the microblogs statistics of Henan people in the four media,and analyzed the data to show the stigmatized image of Henan people in the new media.At the same time,this paper has carried on the pursue to the related reason of Henan people to be stigmatized,from the objective reality,media reports,three aspects to analyze the audience cognition,and through the geographical spread,intensify social supervision,education,media,and practitioners self-discipline three aspects to put forward the solution to the image of henan people stigmatized.The study found that the Henan people's stigmatized image has two meanings:one is part of the Henan people out of all kinds of evil formed the reality of the image;the other is the over-emphasis of the media in the process of negative reporting to Henan people.The former provides the material for the latter,the latter through the selection of materials to complete the processing of the image of the spread of Henan people.In the future for a long period of time,henan people's stigmatized image will continue to exist,reshape the image of the people of Henan has a long way to go.