The Existing And Developing Of Chinese TV Public Service Advertisement In The Setting Of Consumer Society

Should TV public service advertisement still in the consumer society? If the answer is "yes", then, how can it stay? If "not", what is the reason for it to be cancelled? These are the questions needed to be answered.How to define the TV public service advertisement? What's the difference between TV public service advertisement and commercial advertisement, and other kinds of advertisement? For TV public service advertisement, how should consumer society be treated? These need to be known.Also, If the consumer society and the idea of consumer, along with the TV public service advertisement can live peacefully together, then, what kind of roles do the lord of advertisement, the company of advertisement and the TV station play? What about the nation and the government? All above should be understood. This article just discusses on it.The article will demonstrate arguments in this way: combing examples and theories to explore the strategies of the existing and developing of Chinese TV public service advertisement. The ads showed on the TV set would be carefully analysed, and the relationship between the TV public service advertisement and consumer society would be carefully examined and at last would be interpreted to a certain extent. The whole structure is as following:...