| Today, when people open the network browser and landInternet, the network advertisement of covering the sky and theearth always presents eyeball that attract people as soon aspossible, the advertisement of the network has already becomea new developing strength of advertisement that can't beignored. Indicate according to the newest investigation of theinformation centre of China Internet (CNNIC), the number ofInternet user of China has topped 100 million high point atpresent, and by 2010 about, Internet of China advertisingmarket scale hopeful to up to 2 billion dollars. Really thereis a traditional advantage difficult to compare of media in theadvertisement of the network, it high-efficient real-timecharacter, interaction their independent of other media butknown as" the fourth media" meaning. However, though we cansee that there are a great deal of advantages in theadvertisement of the network, but we must see soberly whatcoexisted with the advantage is equally obvious defect anddeficiency, it is representatives among them to infringe theadvertisement. The development of the network technology has promoted the advertisement of the network to spread, meanwhile, the development that the advertisement of the network spreadsexpedites the emergence of the appearance that the networkinfringed the advertisement.Direct against this, this text mainly from: Infringingseveral kinds and people's attitudes towards it of theadvertisement, the reality of infringing the advertisementpropagates the result, infringe" gain and loss" of theadvertisement and these three parts in "future" to explainthat the advertisement of infringing propagate the negativeeffect brought on the network advertisement of today, andfuture and development of spreading to the advertisement of thenetwork put forward one's own relevant argument and suggestion.Infringe advertising era "such a delicate transition andtransitional period" after meanwhile, explain networkadvertisement at first at present further also". Thinking ofinfringing the advertisement in the advertisement of thenetwork before passing and studying, make us see clearly theadvertisement of the network and develop the road taken in thefuture, that is to only really return to audiences standard tothe return of audience's standard, give full play to heightgetting interdynamic characteristic since, network advertisement of China it travels to be could really healthylasting developing. |
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