Yi Shi Newspaper "advertising Research

This paper presents an overall and systematic summary of the advertising situation at that moment of 'Social Welfare Tientsin', based on extently advertisement theory, picked the 1935' commerce which is the level bloom of ' Social Welfare Tientsin ' as the research object, compared with the first issue and 20th anniversary, and then used classification statistics and content analysis to muliti-aspectedly study the product, industrial distribution, media type and creative idea. To the nature of the surface, analysis of the advertising situation of 'Social Welfare Tientsin', and then the interaction between social life. And on the basis of this study 'Social Welfare Tientsin' concept of running a newspaper and the actual operation of the consistency issue, the newspaper of the Republic of China over the issue of operating a summary and reflection.