Design Of In-Line Advertisement Prototype System And Implmentation Of Key Tochnologies

With the development of Internet, web advertisement has become the most popular form of advertisement. In order to have a better adaption to the demand of Web2.0,we have come up with a new model of web advertisement called In-Text AD. In-Text AD identifies the inner key words and features of the text through computers. On the basis of these data, it emerges corresponding advertisements when the mouse slides over the key word.This kind of advertisement has such features as follows: First, it can be loaded in any kind of text, avoiding interrupting readers. When visitors read the content, they attach more attention to it, which make the memory effect of the advertisement achieve maximization. Besides, the In-Text AD aims at higher quality audience groups, and it has various ways of expression. It can put every kind of web advertisement expressions to use. Moreover, the directing property of In-Text AD is stronger, which means enterprises can choose the key words related to their own products, deepening readers' impression of their brands. In the end, as its large number, the In-Text AD can cover thousands of web sites. What's more, it's very easy to be count, involving counting the exact number of exposure and click. In this way, the result can give the advertiser a reference next time.In this work, we mainly discuss how to build a prototype system of In-Text AD which conform to today's Internet development and give the design of prototype system and realize some connected essential skills.(1) Preface Introduce the background , current situation and significance of this issue. Then talk about the Internet advertisement from its history, present occurrence, trend, advantage and disadvantage. In the end, give a definition of the In-Text AD and analyze the advantage of this kind of model.(2) The generalization of the prototype system of In-Text ADAnalyze the function which the In-Text AD should have. Introduce its construction.(3) Web crawler subsystemDefine the web crawler. Analyze the related strategy and the function it should have. Emphasize the design and realization of the web crawler.(4) Text tokenize subsystemDiscuss some basic algorithm of present text segmentation and analyze the function the text tokenize should have. In the end, emphasize the design and realization of the text tokenize.(5) Text categorization subsystemIntroduce present text categorization, mainly centering on the extraction of value and sorting algorithm. Analyze the function the text categorization subsystem should have. At last, emphasize the design and realization of it.(6)Advertising subsystemAnalyze the status of advertising today. Study the concerns in the reports of the consultant firms and discover the function which advertising subsystem should have. Emphasize the introduction of the advertising subsystem of In-Text AD, especially AD page analysis engine, AD publishing engine, statistics engine and data caching.