1999-2010 Mainland China Private Book Industry Research

Private book industry in Mainland China since 1999 into the new development era,changes in the external environment and their own development is the emergence of newchanges. China's accession to the World Trade Organization, foreign capital into China oneafter another book market, the state-owned enterprises AS ENTERPRISE books, theestablishment of self-financing market players, state-owned Book Industry and the privatebook industry re-adjustment of the relationship, the state established a series of new policiesThe new regulations, the development of private book industry to provide more favorableconditions. The impact of new media, the rise of Internet bookstores, traditional bookstoreshave been closed down, in this competitive environment, the opportunities and challenges, theChinese mainland into the depth of private book industry adjustment, facing re-shuffling ofthe situation. These attracted industry attention, led to the book industry in the Mainland ofprivate discussions climax.Private book industry more affected by the policy, the author focuses compiled from1999 to 2010, state and private economic-related policies and regulations are analyzed in thisperiod, the private book industry in Mainland China the development of twists and turns,highs and low alternately.From 1999 to 2010, the Chinese mainland's private book industry itself there have beenmany problems, backward management, small-scale, difficult to adapt to the newdevelopment environment, the lack of professional talent, capital strand breaks, lack of funds,so the copyright awareness Quefa . Based on the extensive research data analysis, such asprofessional research organization, reports, various news media reports, previous researchresults, etc., in this based on the use of literature study, case study and content analysis,material analysis law, published in the integrated use of communications, marketing, brandcommunication and other related theories, the Chinese mainland for the problems in theprivate economy to make some suggestions to the book on the Chinese mainland privateindustry to provide some reference. The development of Chinese private book industry needsto put more state policies, regulations, providing a favorable external environment; for theprivate book industry itself is, to establish a modern enterprise system, improve humanresources management, especially in the private book industry and the handling cooperation between state-owned book industry, diversification, expanding the business developmentstructure, and take the large-scale development, to be familiar with knowledge of intellectualproperty rights, private sector managers to do the book culture of the Rye.