Modern Media And New Forms Of Aesthetic Culture Festival

In recent years, with the rapid development of mobile communication technology, mobile phone text messages in function continue to improve and mature, and become a new way of communication and important media phenomenon. SMS compared to the previous media, with text communication, privacy, and to the field of interpersonal communication and other new features. During the festival, more and more people choose to use SMS as a way to convey blessings. After several years of development, cell phone text messages sent during the holiday season blessed with the customs gradually behavior characteristics of the field of mobile phone text messages from the media into the customs area, it become a new festival cultural phenomenon. In this paper, this new cultural phenomenon occurs because the modern media and festivals generated after the collision a new form of aesthetic culture, and generate new forms of culture, after which the positive and negative significance of the three areas of study is divided into three parts to elaborate.The first part of the text messages on mobile phones during the festive season presents three characteristics-the collective and social nature, inheritance and variability, the type and mode of analysis, that these characteristics make this behavior SMS festival in line with the Etiquette definition. It can be said of the messages sent during the holiday season has become the new media age forms of festive culture, the new rituals. Furthermore, both from external and internal aspects of this new festival culture phenomenon discussed the reasons, external reasons, such as social environment, economic factors and technological development is the rise of the new customs to the soil, and cultural psychology, the integration of Chinese and Western cultures and traditional customs of the modern transformation of the internal reason is really the ultimate place to promote new customs reasons.The second part focuses on the culture of this new material carrier of the festival-the aesthetic of the text messages, text messages from the festival intrinsic beauty of the culture, to be free of the stylistic characteristics of the beauty and emotional language with the beauty of the new Customs three were concrete and subtle aesthetic analysis. SMS is a first instant messaging device, people in their daily lives to use it to transfer information, and interpersonal communication. But the mobile phone text messages after entering the field of customs, festivals and cultural content of message that it contains separate text messages daily. From a cultural point of view, classical culture, postmodern culture and folk culture are all the new Customs message elements of aesthetic culture; from stylistic level, a variety of cell phone text messages are free to use body language to create a festive atmosphere added a different kind of scenery, but also to the use of various stylistic extended to the extreme, the formation of a unique genre festival SMS beauty; from the language we can feel the festival there is a clear message of the language point of it with the daily SMS functionality entirely different language, the language of text messaging festival is the festival hosted by the spread of culture is exchange of feelings during the holiday season, the carrier of human contacts. Holiday messages were from the innovative use of language-the mix of languages, so that numeric characters, English letters and Chinese languages such as Chinese character features in the text further. Text messages in the festival, there is a special kind of language, that is symbolic of the words with holiday use, which constitutes part of the culture festival.The third part of the message as a new customs brought new cultural phenomenon of the positive effects and negative impacts, and put forward some suggestions. As a new cultural phenomenon, SMS, new customs showed beyond the traditional culture to shape and influence, it enhances the holiday season of interpersonal communication, has greatly enriched the interpersonal communication means; broken during the holiday season interpersonal temporal and spatial distance and psychological restrictions, enrich the content of interpersonal communication; further deepen the emotional level of interpersonal communication, and to equal status from both sides. But its negative effects can not be ignored, used text messages to bring the emotional crisis, moral crisis brought about uncivil messages, and message of the psychological crisis of anxiety disorders, have enabled us to go look at it, and actively to guide and regulate establish and perfect the new etiquette and ethics, and promote the healthy development of the new rituals.