Crisis Event Of The Effects Of Factors Research

The 21st century is an era of multiple crises, especially in recent years, the crisis has become almost commonplace. Living in such a crisis-prone era , the study on crisis communication is what the times required. But in the past it caused little attention.In the face of crisis, for the Government the first problem is wheather the occurrence of crisis would pose a threat to their own image, so they used to take the message blocking strategy. The traditional era has passed, mankind has entered a risk of the new media era. The expansion of crisis, the penetration of the full range of media, especially the emergence of new media like the Internet, mobile phones ,the needs of public's information are also increasing.Facing "public pressure" and "media blitz", many related problems needs settling , crisis communication research also has reflected its importance.Firstly, scholars have different opinions the meaning of the crisis. This thesis'topic is presented with features of the times,and it mainly talks about the area of governmental public crisis management. It also takes the influencing factors of the crisis commnication as research priorities,and then analyzes the four effect of factors like the Government, the media, the public and the noise .and finally proposes the most effective crisis communication strategy. When the crisis comes, the public can response to the crisis event under the guidance of the government and the media.Secondly, we use quantitative and qualitative research method and at the same time use the case analysis. With the theoretical basis of previous scholars, it analyzes the topic from both vertically and horizontally angles by quantificating relevant data comparing the latest crisis'results, and then analysises the affect factors, and appropriatly puts forward a crisis communication strategy.Thirdly, there is important practical significance to study the influenting factors of crisis communication. Based on qualitative analysis of the government, the media and the public effect factors it aims to guide the social reality that in the face of crisis, the government, the media and the public are able to take effective coordination and communication, and work actively respond to the crisis.The innovation of thethesis: First, innovation of the angle. The study of the crisis communication of Scholars in the past are mostly starting from a local, but lacks systematic analysis. It is in this thesis that on the basis of the previous crisis communication research this thesis makes a deeply research from the newer, more comprehensive and more systematic. According to the development of the crisis it does a systematic research on influential factors. Second, innovation of research methods. In this paper, a large number of examples are adopted.it follows the social rhythm ,selects the latest crisis events, and then makes a convincing conclusion by comparing the analysis.