Study On The Present Situation And Developmental Strategy Of Nanchang's Community Media

China is currently in the transition period, with the deepening of socialist reform and opening up, and the gradual improvement of socialist market economy, China's urbanization is also engaged in full swing. To the early 21st century, after the "unit system" disintegration, our country's most urban residents'sense of belonging and identity are gradually transferred to the community, city workers are also changed from the "units person" to the "community person". Government management of urban residents is also implemented by the community instead of the unit, which inevitably requires communities to assume educational functions, logistics services, culture, entertainment, health care functions, communication functions and so on. Communities to assume more responsibilities and obligations, inevitablely require to strengthen the communication capacity of community.Community media is the bridge between community and residents, community organizations and the government, community media can not only promote the flow of community information and community cultural development, but also strengthen the community's sense of belonging and community identity, community media has become an integral and important component in democratic politics.By analyzing the status of community media in Nanchang, this paper proposed that the present problems in communication, and discusses the development of community media strategy.