New Visual Angle On Psycholinguistic And Communication Effects--Thoughts On New Form Of Interpretive Newscast

With the deeper international and national interchange of press circles and the rapid development of TV undertaking, lots of new headings of columns and forms of programs have been gradually appeared. To "interpret" news is one of the new forms of expression, which occurred in recent years. Guided by this new form, communicators began to "interpret" news similar in the way of interpersonal communication so as to setup the informative and emotional interchange between audiences and communicators. Most TV Stations followed this new way of casting news once it occurred. Therefore, it has turned into the hot topic of mass conversation and challenged the traditional form of newscast. Based on this situation, to improve the quality of this new form has become the key task in this time of surplus of information.This dissertation, which was consulted on psycholinguistic analysis, aimed at examining four common effective factors of speech production and comprehension during the process of verbal communication between communicators and audiences. These four factors, including Mental State, General Knowledge and Special Contextual Knowledge, Motive and Attention (Desire) and Applicably Verbal Expression Skills and Means, were extracted from "Chart of Information Structure View of Language" by William J. Baker, a famous American linguist, who had sum up restricted factors effected in people's verbal communication process. On this basis, this dissertation also brought to demonstrate those unsolved questions of interpreting to the communication effects while putting forward some solutions. There are: Viewing from the audiences, communicators must adjust their Mental State according to the different newscast, pay more attention to audiences' selective Comprehension according to different social context, use more Relevant and Applicable Verbal Expression Skills and Means to recover news value while guarantee audiences the realities and their backgrounds, assure maximal communication effects in minimal time units for the sake of further giving full play to the social value and significance of newscast.