Value-Creation Mechanism Of Firms Of Value Network Based On Resource Sharing

As a new mode of value creation, value network supply new origin of competitive egde for its member firms.How to create value for the firms of value network is an important problem concerned by academicians and entrepreneurs. Based on the theory analysis, The article adopt the research methods of field discussion, questionnaire and case study, and disclose effectivly the mechanism of value-creation by the way of resource sharing between members of value network.We think resource sharing as an process of complementary resources regrouping, remove, development and utilization. In the view of resource sharing process,any membership firm as a self-orgnisation will face four problems to decide:the first is what resources they need to share,the second is how to gain the resources they need to share,the third is how to creat value by utilizing the resources they got.To answer the questions,the logical framwork of study is set up as following:The first step, we begin with the analysis about customer value for the reason that value network is an cooperative system orinted by customer value.We study the impacts of customer value configuration of membership firms on the identification and selection of the shared resources. Any firm of value network has it's own customer value as a supplier and customer. Then the article discuss the compelementary relationship between membership firms of value network and it's impacts on the selection of shared resources. Case study show that if the customer value of any two or more membership firms is complementary, these firms must be able to cooperate by the way of resource share.The second step,to resolve the problemof how to gain the shared resources,we expore how the different attributes of resources needed by members affect the access to the shared resources,based on the hypothesis that different typical resource adapt to different sharing mechanism.Case study and field discussion show that the attributes of the shared resources affect the range,depth and the way of transferred resources.On the value network,different types resources "information→knowledge→structural resource→ability→tangible resource"present different characteritics from public goods to private goods in the order, and present diferent strength of tie which lead diferent economic externalities. The transferability of resourcxes"tangible resource→information→knowledge→structural resource→ability" decrease in the order, and the cost of transfer increase correspondingly.For transferability as a dimension, the resources of value network are assorted into twotypes:one is the transferable,such as tangible resources,information, explicit knowledge(including patent\brand),individual skill and ability;the other one is the resources difficult to transfer,such as tacit knowledge and orgnisation ability.The cost of transfer not only affect the range of resources share,but also affect the depth of share and ways of acquisition of shared resources. From the transactional point of view of resource, market mechanism adapt to the transaction of tangible resources like products, service, etc. Partial intangible resources like partial information, brand, patents, etc, which can generate income directly and ability in the way of service; Relation mechanism adapt to the transfer or exchange of tacit knowledge;The asymmetry and complementarity of resources lead to the result that the firms lack of resources or the firms with less critical resources depend on those with abundant or critical resources,and different type of relations like control and equality.among the membership firms formed.The third step,we study on the mechanism of different type resources creating value by the way of share.Our research find that different type resources creat value by two mode:one is the directly sharing and value-creating mode based on the transfer of transferable resources,which adapt to information and explicit knowledge.This mode utilise the leverage of relation network,and creat value by copying transferable especially intangible resources.Another one is inderectly sharing and value-creating mode based on the resources difficult to transfer,which adapt to tacit knowledge and ability,partial tangible resources like infrastructure also creat value by the way of utilizing jointly.In this mode,focused firm exchange with other enterprises with output value,and creat value by economies of scale and scope. Empirical analysis shows that different type of resources match different mechanism of value-creating.