Research On Marketing Strategies Of X Tiktok E-commerce Tea Company

With the development of new media marketing,Tiktok e-commerce has developed rapidly since 2018.In 2020,Tiktok e-commerce will further develop,making KOL(key opinion leader)as a very popular way to bring goods.Many well-known online celebrities and celebrities have sold on Tiktok platform and achieved great success.Tiktok e-commerce has become a new way of shopping,and more and more people buy goods on the Tiktok platform.Many enterprises also regard Tiktok as a new channel to open up sales and a new platform for brand promotion.X Tiktok e-commerce tea company(here in after referred to as X company)is an enterprise founded on the Tiktok platform.X company,founded in 2020,is a start-up new consumer tea brand company.It focuses on promoting rural culture,sharing tea culture and tea knowledge,and has more than 25 million fans of its own IP(intellectual property rights).We combine IP and new consumer goods to create a number of benchmark cases of tea head,Strive to improve competitiveness while maintaining rapid development.However,like most companies,the company has encountered various obstacles in its continuous development,such as difficulties in market expansion and development,brand promotion,and team talent shortage.How to effectively improve its marketing capabilities,win customers in fierce competition,expand market share,and retain professional talent has become an urgent issue for X company.On the basis of analyzing the e-commerce market and current situation of Tiktok,according to the marketing data and management status of the company’s products,this thesis makes an in-depth analysis of the current marketing strategy from the 4P dimension,and analyzes the existing marketing problems in combination with the competitive market.Through literature research,questionnaire survey,statistical analysis and other methods,Systematically analyze and study the product,price,channel,promotion and other problems existing in the marketing of X company.Thus,new media marketing theory,4P marketing theory and customer satisfaction theory are utilized to develop a set of targeted marketing strategy improvement suggestions and safeguard measures for X company.As Tiktok e-commerce tea enterprises are different from traditional tea companies,there are relatively few research on marketing strategies of Tiktok e-commerce tea enterprises at this stage.This thesis discusses the theoretical connection and effective application of new media marketing,marketing mix strategies,customer satisfaction and Tiktok e-commerce tea enterprises’ marketing strategies,and the proposed marketing strategies can enrich and improve the relevant theoretical research of Tiktok e-commerce tea enterprises,It is of positive practical significance for X company to establish a scientific marketing strategy system and support the long-term sustainable development of the company.It can also guide and draw lessons from the marketing work of Tiktok e-commerce tea company in the industry.