Research On Experiential Marketing Strategy Of Lin's Sendlove Bakery Based On Customer Satisfaction

Service economic development has entered a new normal,the traditional marketing mode cannot have satisfied customers changing consumer demand.To get a seat in a highly competitive market,the enterprise must grasp the real needs of the customers.On the basis of providing quality products,personalized service and unique consumption experience are particularly important.In this paper,the experiential marketing model is established on the basis of the related theories and literature of experience marketing and customer satisfaction.This model is based on the experience marketing agency like Lin's Send Love bakery as the research object.Through the experiential marketing model combined with the actual operation situation of Lin's Send Love bakery put forward more for Lin Xi of the experience marketing strategy.The experience marketing strategy will also serve as a reference for similar service enterprises.The specific research contents are as follows:First of all,The background of the topic and the significance of the research are put forward.The present situation of research at home and abroad is combed.Statement and analysis of concepts and theories related to experience marketing and customer satisfaction.It also gives a general description of the contents and methods of this study.Secondly,a comprehensive analysis of Lin's Send Love bakery agency in the current situation and problems of experience marketing strategy,proposed the necessity of the implementation of marketing experience.Based on Schmidt's experience model assumption and relational model setting,the relationship between experience marketing and customer satisfaction is analyzed qualitatively and quantitatively by using SPSS software statistical method.Thirdly,according to the conclusions of a study of the relationship between customer experience and customer satisfaction are given by the agency like the experiential marketing strategy of bakery should be taken in the following four aspects: The customer is the starting point;Develop multi-level experiential marketing strategies;Develop an all-around experience marketing strategy;Developing multi-dimensional innovation experience marketing.Lastly,this research provides three ways to ensure the successful implementation of the above experience strategy.To establish the enterprise culture of Lin's Send Love bakery with customer satisfaction as the center;Human resources training strategy to enhance service experience;Establish customer satisfaction feedback system.The research seeks to provide some reference for other similar enterprises.