Research On Optimization Of Business Structure Of Taiping Property And Casualty Insurance CQ Company

With the overall improvement of the income level of Chinese residents and the change in their perception of consumption,the public’s awareness of risk has increased,while people’s awareness of insurance is also gradually improving.Therefore,people are increasingly paying attention to the risk management of their own property.In order to reduce the risks of managing their own property,the willingness to consume insurance has continuously increased,further promoting the development of the insurance industry,and the number of property insurance companies has continuously increased.However,in the development process of the property insurance market,there have been serious imbalances in the structure of insurance products,serious competition for product homogeneity,and difficulties in meeting the diversified needs of property insurance.Therefore,this undoubtedly brings enormous competitive pressure to Taiping Property and Casualty Insurance CQ Company,forcing Taiping Property and Casualty Insurance CQ Company to make corresponding insurance structure adjustments to adapt to market demand and development.This article takes Taiping Property and Casualty Insurance CQ Company as the research object,analyzes the existing insurance business structure of the company,excavates its existing problems,and finds that there are mainly problems such as insufficient risk resistance ability of the business structure,weak product profitability,reduced business structure scale,and reduced market recognition of the business,which has led to the plight of Taiping Property and Casualty Insurance CQ Company in difficult premium growth and declining market share year by year.On this basis,this paper analyzes the unbalanced insurance products of Taiping Property and Casualty Insurance CQ Company,and determines the life cycle of the main insurance types of Taiping Property and Casualty Insurance CQ Company based on the life cycle of the insurance products.The results show that liability insurance is in the growth stage,automobile insurance,Italian health insurance,and agricultural insurance are in the mature stage,corporate property insurance is in the mature and declining stage,and freight insurance is in the declining stage.Insurance types that are also in the same life cycle stage also have their own characteristics.On this basis,based on the survival situation of Taiping Property and Casualty Insurance CQ Company,corresponding development strategies are provided for it to maintain its competitiveness in the new property and casualty insurance market under the new situation,and safeguard measures are proposed from three aspects: concept guidance,talent construction,and evaluation mechanism.