Research On Performance Evaluation Of LN Life Insurance Company Based On Entropy Weight And FCE

In recent years,the aging population has become increasingly serious.In this reality,reordering and combining different insurance responsibilities to innovate and form different combination products to meet the comprehensive needs of aging in nursing and elderly care,has become a new development direction for China’s insurance industry.For the insurance industry,its fundamental function and role is to provide protection for customers,and protection is also a fundamental principle that insurance must adhere to.Nowadays,the China Insurance Regulatory Commission has issued various policies and put forward higher requirements for the insurance industry.In this situation,insurance companies must strictly demand themselves and develop performance evaluations that are suitable for their own business conditions to provide better services.Performance evaluation plays a crucial role in the long-term development of enterprises,and the reason why enterprises conduct performance evaluation is to better reflect the company’s strategic development goals.Therefore,it is even more important to design a performance evaluation system that is more in line with the strategic goals of enterprises by conducting scientific research and evaluation of the performance of insurance companies in China.The thesis takes LN life insurance company as an example to study the performance evaluation system of insurance companies.Firstly,the thesis elaborates on the meaning of performance and performance evaluation,and then systematically reviews the main methods and related theories of enterprise performance evaluation.Next,the thesis introduces the basic overview of LN Life Insurance Company and the current performance evaluation status of LN Life Insurance Company.Based on the national policy guidelines for the insurance industry,it analyzes and positions the business objectives of LN Life Insurance Company.It is believed that the main content of performance evaluation of LN Life Insurance Company should not only include financial performance evaluation,but also reflect the evaluation of sustainability,development,and social contribution.Secondly,this thesis analyzes and studies the shortcomings of the current performance evaluation system of LN Life Insurance Company.Because the current performance evaluation system of LN Life Insurance Company can not reflect social responsibility,sustainable development and neglect non-financial indicators,it can not really show the overall situation of LN Life Insurance Company.On this basis,the thesis selects profitability,solvency,business management,development ability 19 evaluation indicators for five aspects of social contribution ability.Finally,the entropy weight method is used to determine the weight,and the fuzzy comprehensive evaluation method is used for comprehensive evaluation.After analysis,it was found that LN Life Insurance Company has a good ability to earn premiums,sufficient funds,and does not require borrowing to operate.Its corporate social contribution is very good.LN Life Insurance Company actively responds to national strategies,attaches importance to the elderly customer group,and actively creates total value for the country or society.The corresponding comprehensive evaluation value is obtained,and the comprehensive evaluation result is good.And propose guarantee measures for the subsequent promotion and application of this system,so that the performance evaluation system can play its due role.