Research On Optimization Of E-commerce Supply Chain Model For Fresh Agricultural Products

Fresh agricultural products are an indispensable part of people’s daily lives,and their production continues to increase with the improvement of residents’ consumption levels.In China,there is a problem of "small production and large circulate" on in the production and sales process of traditional fresh agricultural products.That is to say,the producers of fresh agricultural products are scattered,numerous,and distributed among individual farmers in rural areas,while the main consumer market of fresh agricultural products is urban,which leads to a separate and numerous production and consumption mode,distributed among individual farmers in rural areas,while the main consumer market of fresh agricultural products is urban,which leads to a separate and disconnected production and consumption mode.With the emergence of e-commerce platforms,there are solutions to this problem.However,To select and Selection and optimization of e-commerce supply chain commerce models as a constraint will be a prerequisite for e-commerce to achieve the next profit point,and innovation and optimization of their models are urgent.The operation and execution of the entire e-commerce platform,equipped with comprehensive procurement methods,inventory methods,and distribution systems,are indispensable.Therefore,the selection and optimization of fresh e-commerce supply chain models is crucial.On the basis of existing data and literature,this study proposes targeted optimization suggestions for the four mainstream models in combination with the latest fresh ecommerce supply chain system.This study includes four aspects: firstly,through literature research,the research results and background of domestic and foreign fresh e-commerce supply chain models are summarized and reviewed.Define the concepts of fresh agricultural products and e-commerce supply chain,and use research methods such as qualitative analysis and multi-objective optimization to analyze the history and current situation of the fresh e-commerce industry on which the fresh supply chain relies for survival and development.Introduce the four mainstream fresh e-commerce models that exist,and analyze the characteristics of each of the four different models in the supply chain model based on the characteristics of fresh agricultural products,Analyze each link from multiple dimensions of different fresh e-commerce models.The second is to analyze the existing changes in China’s population structure,economy,and network penetration rate through data obtained from national and online databases.Based on the above characteristics and market changes,analyze the existing problems,causes,and hazards of various types of supply chain models.Thirdly,based on the above analysis,it is summarized that there are four key issues in the life cycle of today’s supply chain models,namely procurement,cold chain inventory,logistics distribution,and information construction.Optimization suggestions are proposed for each of the four different types of fresh e-commerce models that can reflect their own advantages.Finally,a summary of the suggestions for optimizing the fresh e-commerce supply chain model and the shortcomings of this article are proposed.