Research On The Construction And Application Of Social Responsibility Evaluation System Of Internet Retail Enterprises

With the step forward of Internet technology,the burgeon of mobile facility and NFC,easy shopping experience makes online shopping become a host of people’s choice.With the rapid development of Internet retail industry,it is essential nature in China’s economic grow.Nevertheless,with the prompt development of the industry,it has brought many reverse side effects and many intricate social responsibility problems.Social responsibility information disclosure is not good and bad,infringe on the rights and interests of consumers,sacrifice the health of employees to maintain the development of the company and other related issues.Therefore,it is necessary for Internet retail enterprises to bear the corresponding social responsibility.While accepting the development brought by the huge consumption power of the public,they should also bear the corresponding social responsibility.At present,there is a vacancy in the relevant social responsibility evaluation system and standards,and the lack of social responsibility of Internet retail enterprises can not be ignored.In this paper,when we study the Social Responsibility Evaluation of Internet retail enterprises,The first step we reorganize out the concerned about speculative knowledge and scholarly foundation,next support the follow-up research of Social Responsibility Evaluation with reliable theoretical basis.Secondly,based on the relevant theoretical research,the appraise norm system includes 8 primary norms and 22 second stage norms.Comprehensive appraise of the versatile research object of enterprise social responsibility outstanding achievement,to further improve the integrity of the social responsibility target hierarchy.immediately,about the estimate implement,the integrate of two methods with different properties that weighting method is mainly used.The part of subjective weighting uses questionnaire survey method,and entropy weighting method provides objective weighting method for indicators.Using the advantages of combination weighting,the comprehensive weighting of each evaluation index is carried out.Finally,through the case of PDD,the company applies the constructed index system,and advance equivalents the way to deal with a situation and suggestions take advantage of the reckon and performance outcome of each appraise index.