Research On The Quality Improvement Strategy Of Rural Tourism Products Based On ASEB Grid Analysis

Rural tourism as a new force,it is the wings of rural economic take-off.Its development has gradually become the mainstay of rural revitalization.Under the background of rural revitalization strategy,rural tourism industry is also facing new challenges and opportunities.At present,in order to meet the development needs of market economy,many rural tourism products only slightly adjust on the original basis,without new connotation,advantages are not prominent enough,unable to make tourists feel the charm of rural tourism.Therefore,it is of great significance to pay attention to the quality improvement of rural tourism products.Based on the current situation of rural tourism in Tang chi Town of Ying cheng City and the theory of tourism experience and sustainable development,this paper studies the quality improvement strategy of rural tourism products in Tang chi Town.Moreover,relying on the abundant natural resources and abundant humanistic tourism resources in Tang chi Town,through the ASEB grid analysis,it deeply explores the needs of tourists and analyzes the existing rural tourism products.It puts forward some strategies to improve the quality of Tang chi Town tourism products in terms of activities,environment,experience and tourists’ sense of gain.In order to create valuable rural tourism products,this paper takes Tang chi Town of Ying cheng City as an example to find out a new way to improve the quality of tourism products in the town.On the one hand,the thesis of the application of the tourism experience theory in the rural tourism product quality improvement,enriched the rural tourism product quality improvement strategy research theory system,help promote our country tourism experience theory research.On the other hand,this paper explores and analyzes the problems of improving the quality of Tang chi Town’s rural tourism products,and makes an investigation from the perspective of an experienced person,an investigator and a reporter.It finds that Tang chi Town is rich in tourism resources and has a large potential market.The tourists are people aged between 20 and 40 with higher education,most of which are students and public officials.Middle and low income people mainly drive,travel motivation for sightseeing and leisure.However,the system of rural tourism products in this area is not perfect and the development stage is not high.Put forward the following product quality improvement strategies: Tang chi Town rural tourism products should pay attention to the design of activities and optimize the quality of activities;Attach importance to the sustainable development of natural environment and the construction of brand image of human environment;Create the theme of rural tourism product experience and ensure the quality of service experience;Pay attention to the overall development and strengthen the development of special tourism products to enhance the sense of gain of tourists.These strategies provide some thinking for the model of rural tourism product quality improvement and have certain reference value.