Study On Optimization Of A Company’s Digital Transformation Strategy

With the rapid development of advanced technologies such as artificial intelligence,blockchain,cloud computing,5G,and big data,human beings have entered the digital age.The status of the manufacturing industry in the country’s real economy is selfevident,and its digital transformation is imminent.A Company,as a small and mediumsized manufacturing enterprise,is also actively promoting the company’s digital transformation.Still,it is worth discussing how to prevent the company from deviating from the focus in formulating and implementing the digital transformation strategy and how to promote the strategic goal of the company’s digital transformation.Therefore,this article takes A Company as the research object,comprehensively uses literature research methods,on-site investigation methods,questionnaire survey methods,etc.,to analyze the digital transformation strategy of A Company at the present stage and to diagnose and cause the strategic problems existing in the digital transformation of A Company through the analysis,it is concluded that the strategic issues encountered by A Company in the process of digital transformation include digital transformation vision and goal planning,data quality and integration,organizational culture and change management,digital transformation human resources management,etc.Questions,put forward strategic optimization suggestions and safeguard measures for the digital transformation of supply chain management of A Company and provide a reference for the digital transformation of supply chain management of other manufacturing enterprises of the same type.