Research On The Influence Of Entrepreneurial Intuition On Entrepreneurial Opportunity Identificatio

In the information age,a large amount of accurate data has become the important wealth pursued by enterprises.The big data analysis technology based on mathematics,statistics and other disciplines is gradually mature,and the rational thinking based on analysis plays an unshakeable role in business.However,it cannot be ignored that the individual’s behavior in commercial activities is not completely rational.Intuition also plays an important role in bounded rational commercial activities,which will unconsciously affect the individual’s business judgment and decision.It is found that intuition plays a positive role in the situation of large uncertainty factors and scarce resources.However,entrepreneurial enterprises often face the problems of lack of resources,insufficient information and large environmental uncertainty,and entrepreneurial intuition plays an important role in entrepreneurial activities.Based on cognitive style theory and entrepreneurial process theory,this paper studies the relationship between entrepreneurial intuition and entrepreneurial opportunity recognition,and explores the impact of opportunity innovation and opportunity internationalization on the relationship.This paper mainly learns about the past researches in this field by referring to the literature,combines the previous researches,subdivides the identification of entrepreneurial opportunities into two main dimensions,and then puts forward the research hypothesis after deducing the results of previous researches.The object of this study is entrepreneurs.First-hand data are collected through questionnaire survey,and on the basis of 248 valid samples,SPSS26.0 and AMOS26.0 software are used to analyze the data obtained.The results show that: first,entrepreneurial intuition has a significant positive impact on the feasibility and profitability of entrepreneurial opportunities,which indicates that the higher the ability of entrepreneurs to use intuition,the higher the feasibility and profitability of entrepreneurial opportunities identified by entrepreneurs.Second,opportunity innovativeness has a positive moderating effect on entrepreneurial intuition and the feasibility and profitability of entrepreneurial opportunities,which indicates that compared with the entrepreneurial opportunities with low innovation,the opportunities with high innovation identified by entrepreneurs using intuition have higher feasibility and profitability.Thirdly,opportunity internationalization has a positive moderating effect on entrepreneurial intuition and the feasibility and profitability of entrepreneurial opportunities,which indicates that compared with the entrepreneurial opportunities with low internationalization degree,the opportunities with high internationalization degree identified by entrepreneurs with intuition have higher feasibility and profitability.Finally,this paper discusses the research results,emphasizes the important role of entrepreneurial intuition in entrepreneurial activities,discusses the practical guiding significance of entrepreneurial practice based on the research results,and points out the limitations of the research and the entry point for further research.