Research On The Development Strategy Of ZT Securities Wealth Management Business Under The Background Of Online Finance

Internet finance,as a new business form of the organic combination of Finance and technology,has many advantages over the traditional financial service model,such as convenience and efficiency,wide coverage,low cost and so on.The advent of the Internet financial era has brought the development of the domestic wealth management market to a new stage.Under this background,the traditional financial management industry urgently needs self revolution and innovation,which not only brings challenges to the development of wealth management business in the securities industry,but also brings great opportunities.How to promote the development of wealth management business through the joint innovation of Finance and science and technology is a problem that securities companies need to focus on and urgently solve.Taking ZT securities as the research object,this paper makes a detailed analysis on the development status and development environment of its wealth management business through literature research,data and model analysis and field research at home and abroad,and points out that there are still some disadvantages and problems in the development of its wealth management business in terms of organizational structure,canal construction,customer classification,product competitiveness and talent team construction.Further,it makes an in-depth analysis on the causes of these problems,draws lessons from the advanced and successful experience of securities companies in the forefront of the development of domestic wealth management business,and puts forward optimization and improvement measures from the five aspects of organizational structure,channels,products and services and talent training in combination with the characteristics of the development of Internet Finance and the situation of ZT securities,In order to solve the practical problems faced in the development of ZT securities wealth management business,effectively improve the company’s market competitiveness,optimize the business chain,build ZT securities wealth management service brand,and provide feasible reference suggestions for the development of wealth management business in the securities industry under the background of Internet finance.