Research On New Media Marketing Strategy Of LC Photography Training Company

This study is based on marketing theory and new media marketing theory,on the basis of analyzing the current marketing and management situation of LC Photography Training Company.The paper probes practical problems in applying New Media Marketing Methods to LC photographic training company.finds out the main reasons,and puts forward the basic tactics for LC company to adopt new media marketing methods,and connecting with the product characteristics and brand value of LC company,some instructive suggestions are put forward.The feasible methods and measures of marketing practice are given not only in the aspects of ideology and business field,but also in the aspects of method application and platform construction.In particular,the research and application of the “New 4C”marketing mix theory,especially from the four dimensions of scene,community,content and people-to-people connection,to advance the integrated marketing strategy for LC company,can effectively assist LC companies in competitive market.This paper is innovative in two aspects: first,This research collected the real data report of LC company on new media marketing,so as to support the practical basis of new media marketing exploration in industry;second,after careful analysis,the limitation of new media marketing is found,and the marketing theory of new media matrix is combined with the theory of "new 4C" to guide the marketing methods and strategies of new media in photography training enterprises...