A Study On Customer Classification Management Of D Company

With the rapid development of the scale and technology of feed enterprises,the exchange of information has become more and more convenient,and enterprises are facing unprecedented market competition while enjoying the convenience.The ability to maintain its core customers has become a key factor for the survival and development of an enterprise.Its primary premise is to implement classified management of customers to identify core customers,and allocate limited resources of the company to the maintenance and development of the relationship with core customers,so as to obtain the real competitive advantage of the company.How to effectively implement customer classification management,improve the level of customer relationship management in the feed industry,enhance the loyalty of core customers,and create more economic and social benefits for the enterprise is an urgent and important issue faced by feed enterprises and the entire industry.Under the guidance of the relevant theories of customer relationship management,this paper conducts an in-depth study on the classification management of D company’s customers,and puts forward relevant countermeasures.The thesis is divided into six chapters in total,the first chapter is the introduction,the second chapter expounds the relevant theories of customer relationship management,the third chapter is the analysis of the current situation of D company classification management,the fourth chapter is the application of the D company customer value evaluation model,and the fifth chapter D company customers The countermeasures of classified management,the conclusion of Chapter VI.The research deeply analyzes the current situation and existing problems of D company’s customer management based on four theories,the first is customer relationship management and customer life cycle theory,and the second is customer lifetime value and customer relationship marketing theory.A comprehensive analysis of the market environment in which company D is located and the way of managing customer relationships and providing customer service,etc.,finds that the company has a series of problems in managing customer classification,such as single management method and backward system,and report to the company for these problems.Provides targeted solutions,mainly composed of six parts,the first is the customer management organizational structure and classified management of customer relationships,followed by the customer management relationship operation process and the solution of customer problem mechanisms,and finally the construction of classified management customers relationship and programs to continuously improve customer service quality.This study provides a certain reference for D Company to solve customer information management and other problems,helps the company to solve the actual development dilemma,provides new ideas for the same industry to solve similar problems,and is conducive to the future sustainable,healthy and stable development of animal husbandry industry.