Research On The Transformation And Development Strategy Of JN Urban Investment Corporation

In recent years,increase the macro-control on the real estate industry in our country,taking a more stringent regulatory measures,in this context,represented by city firms as the platform company generally face greater competitive pressure,the financing difficulty is also rising,universal existence and development of more severe pressure,the limits of the government and enterprises on the debt level has become increasingly clear.Urban Investment Corporation,as an important driving force of urbanization,must strengthen self-optimization and adjustment to meet the basic requirements of urban construction and development.At the present stage,there are many problems in the development mode of Urban Investment Corporation,which has been difficult to adapt to the development requirements,and the debt it owns is likely to turn into the government’s implicit debt crisis.In this case,it is necessary to promote the marketoriented reform of Urban Investment Corporation and improve its competitiveness by transforming into a market operator.On the whole,an in-depth study of the transformation strategy of the Urban Investment Corporation and the exploration of the new development path of the Urban Investment Corporation are conducive to improving the national debt management ability and of great significance in promoting the marketization transformation of the platform.Therefore,the research on the development strategy transformation of Urban Investment Corporation is of positive significance both in theory and in practice.According to the author’s practical experience in his work,taking jn urban investment company as the research object,relying on the enterprise audit annual report and other relevant information,this paper comprehensively and systematically analyzes the overall operation of JN urban investment company,and summarizes its existing problems.Firstly,this paper collects and arranges the literature related to strategic transformation,and selects the transformation cases of similar companies,which lays the foundation for this study.Secondly,this paper combs the relevant theories,which provides theoretical support for the design of strategic transformation plan.Thirdly,with the help of PEST model and SWOT analysis,this paper systematically analyzes the internal and external environment faced by the company’s development,and defines the key factors of its strategic transformation.Then,based on the development reality and characteristics of JN urban investment company,combined with the internal data of the company,this paper discusses the existing problems in the development of JN urban investment company,mainly due to the single source of income,high pressure on capital occupation and the lack of compound talents.The main reason is that jn urban investment company’s main business lacks certain hematopoietic ability The dependence on the government is high and the reserve of human resources is relatively insufficient.Based on the problems and reasons existing in the development of JN urban investment company,this paper analyzes the necessity of transformation of JN urban investment company,mainly the requirements of policy adjustment,the reform of stateowned enterprises and the needs of their own development.Finally,according to the transformation plan suitable for jn urban investment company,this paper determines the strategic objectives and direction of the company’s transformation and development,puts forward the path of strategy implementation,and makes use of various forms to resolve debt risks,use regional advantages to integrate industrial resources,improve business quality and talent ability Explore new business and new financing channels,and put forward suggestions for the construction of transformation and development strategy.Through the research of this paper,it aims to provide reference and guidance for the same type of companies,and supplement and enrich the relevant theoretical system.