Research On Interbank Business Development Strategy Of HT Bank Tianjin Branch

Nowadays,due to the development of the Internet,domestic direct financing develops rapidly,which has a great impact on the traditional corporate business and retail business of commercial banks.As the same strategic position as corporate business and personal business,inter-bank financial business has been paid more and more attention by commercial banks.The customers of interbank financial business are mainly all kinds of licensed financial institutions supervised by China Banking Insurance Regulatory Commission and China Securities Regulatory Commission,which have different development logic from traditional corporate customers and retail customers.Therefore,interbank financial business has gradually become the strategic direction for commercial banks to focus on development.However,while commercial banks have made achievements in the development of inter-bank financial business,there are also problems such as unreasonable business structure and lack of endogenous motivation for development.How to understand and solve these problems,clarify the strategic development direction of interbank business,and constantly improve the competitiveness of interbank business are very important for promoting the high-quality development of commercial banks.This thesis studies the financial business development strategy of Tianjin Branch through HT Bank Tianjin Branch.Based on the analysis of the internal and external environment,the internal resources and capabilities of HT Bank Tianjin Branch are first analyzed,with the internal advantages and disadvantages facing the interbank business development of HT Bank Tianjin Branch.Secondly,the external environment analysis through PEST,Potter five-force model to find out external opportunities and threats.Finally,construct the SWOT-AHP model combining qualitative and quantitative analysis,formulate and select the development strategy of the interbank business,and put forward specific development suggestions.At the same time,based on the perspective of enterprise functions,relevant safeguard measures for the implementation of development strategy are put forward,which also provide ideas for the development of commercial financial and interbank business.