Research On International Competitiveness Of South Korea Cosmetics Industry And Its Influencing Factors

Despite the continuous prosperity and further development of the cosmetics industry in the world,the Korean cosmetics industry is still in the leading position in the international market.However,the research on the international competitiveness of Korean cosmetics could be better.In addition,Korea cosmetic industry is one of leading position nations in international maker.However,global competitive of Korean cosmetic have chance to improve more to reduce gap with France.Therefore,it is of great theoretical and practical significance to study the current situation of international competitiveness of the Korean cosmetics industry and discuss the factors influencing the international competitiveness of the cosmetics industry.In this paper,the status quo and influencing factors of the international competitiveness of the Korean cosmetics industry are analyzed through index evaluation and quantitative and qualitative methods.First of all,through the study of the existing literature,there is a particular understanding of international competitiveness measurement,the current situation of international competitiveness research,and influencing factors.Secondly,the international competitiveness level of the cosmetics industry in Korea,France,the United States,China,and Japan is measured by three different indexes:the trade competitiveness index,international market share,and dominance index.Thirdly,based on the diamond model,13 variables related to the cosmetics industry from 2001 to 2020 are synthesized to test the factors that influence the international competitiveness of the Korean cosmetics industry.Finally,LG Household&Health care Ltd,a representative Korean cosmetics company,was selected as a case study to study the international competitiveness further and influencing factors of the Korean cosmetics industry.Through the study of the international competitiveness and influencing factors of the Korean cosmetics industry,the conclusions are as follows:(1)According to the analysis of the indicators,the international competitiveness of the Korean cosmetics industry continues to increase every year.(2)The results of empirical analysis show that the Online shopping mall transaction amount,the number of employments,the number of enterprises,the number of patents,and the network utilization of trading countries are positively correlated with the international competitiveness of the Korean cosmetics industry.(3)The results of the case analysis show that the implementation of digital strategy,the increase of R&D investment,and the increase of technology patents promote the development of the Korean cosmetics industry.Based on the above conclusions,this paper proposes countermeasures and suggestions to strengthen the government’s policy support for cosmetics research and development.