The Marketing Strategy Of Vehicle Road Coordination Products Of D Company

In recent years,urban traffic problems have become increasingly serious,and the level of traffic information management is not high.Urban Congestion,road safety and other problems have become social problems.With the strong support of the national policy and the support of the new 5G infrastructure,china is actively laying out the industrial chain of vehicle-road coordination,and building pilot areas,test demonstration areas and smart roads.From Point to point,all over the country,cities are actively promoting the coordinated development of vehicle-road industry.Vehicle-road collaboration applies V2 X vehicle networking technology to automatic driving,and at the same time,it is deeply integrated with the traditional intelligent traffic to construct a vehicle-vehicle-road-cloud cooperative traffic intelligence system,through “Smart car + Smart Road + powerful cloud”to achieve vehicle-road coordinated automatic driving,effectively solve the urban road traffic congestion,urban traffic safety,environmental pollution and other social governance problems,help to achieve a safer,more comfortable,smooth intelligent transport travel.This topic has adopted the literature research method,the case comprehensive analysis method,the questionnaire survey method,first has analyzed the domestic and foreign trade development,the technical evolution,the marketing condition,then take the marketing strategy of D Company as the research object,take the current marketing strategy of D Company as the basis,use 4P theory,external environment PEST analysis,competition;Competitiveness Baud five strength analysis,internal environment SWOT analysis,QSMP Matrix analysis and other theories,combined with consumer survey,D Company’s current marketing strategy problems and deficiencies,including D brand awareness is not high,D company’s products have a single marketing channel,lack of marketing channel management mechanism,D brand product mix needs to be improved,price needs to be discussed and other issues,which is not conducive to d company gaining competitive advantage in the industry,then use STP marketing strategy and marketing mix theory to analyze the current market positioning and marketing strategy status of D Company,and put forward marketing strategy suggestions that accord with the current development of d company,promote D brand awareness,expand D company marketing channels,D Company product mix perfect suggestions,in order to promote D company in the market competition to achieve good sustainable development,it also provides its own impetus for the sustainable development of the vehicle-road cooperation industry.