In recent years,companies that create new customer value by focusing on making full use of Internet of Things information management resources and platform providers that provide Internet of Things services have emerged one after another.This article focuses on MG Intelligence,the first domestic company to carry out global business,and examines the creation of an innovative NB-IoT platform and the formation of an NB-IoT business ecosystem.The purpose is to obtain clues about new theoretical issues in the research field of IT platforms and business ecosystems through case studies of this company that is relatively special in the world.This article takes MG Intelligence as the research object,and in accordance with the theory of corporate strategic management,through the research of the company’s development status,the external environment and internal resource conditions,PEST analysis and SWOT analysis tools are used to analyze the opportunities and threats faced by the company’s external environment.The internal advantages and disadvantages are analyzed in detail.On this basis,the company’s corporate transformation and development positioning is clarified.This article believes that MAG should adopt a strategic combination of SO strategy as the main,supplemented by WO strategy,ST strategy and WT strategy,that is,taking advantage of its own advantages and opportunities in the external environment.Accelerate the development of related NB-IoT business,and appropriately make up for its own disadvantages,and grow into a world-leading provider of IoT terminals and wireless data solutions with leading scale,standardized management,and good benefits.Finally,the seven aspects of strengthening strategic cooperation,optimizing organizational structure,strengthening human resource management,accelerating scientific and technological innovation and management innovation,strengthening financial management,strengthening information construction,and creating a positive corporate culture further clarify the smooth implementation of corporate transformation and development.The guarantee of measures provided a theoretical basis and reference for the company’s future medium and long-term corporate transformation and development and the formulation of the "13th Five-Year" development plan. |