Research On Optimization Of Customer Relationship Management Of Pet Company A’s Grooming Service

In this era of highly developed economy and abundant material resources,with an increasing pursuit of spiritual satisfaction,pet culture has begun to rise.With the development of China’s economy,the pet market has shown a rapid growth trend.The scale of pet enterprises continues to expand,and the pet industry has gradually become the focus of social attention.However,while the industry is rapidly developing,there are also some problems.The industry lacks barriers,and competitors are increasing,which requires pet companies to strengthen customer relationship management.Customer resources are an important resource that all companies need to focus on,and have a profound impact on the sustained development of the enterprise.This paper studies customer relationship management theory,focusing on customer segmentation and analyzing Pet Company A’s beauty services using methods such as the IDIC model analysis,VRIO analysis,and RFM model analysis.This paper explores the shortcomings of Pet Company A’s beauty service customer relationship management.Through the distribution of questionnaires and interviews with internal staff,the company profile,internal and external environment information,and other relevant data were collected.After a systematic analysis,this paper found that there are four problems with Pet Company A’s beauty service customer relationship management,including low repeat purchase rate,long customer wait time,lack of communication between beauticians and customers,and single beauty service content.Using the four aspects of the IDIC model theory,this paper analyzed the causes of these problems and found that the reasons were insufficient customer recognition,lack of customer grading management,weak communication between the company and customers,and lack of customized services for customers.Based on the analysis of the above problems and causes,this paper proposes four improvement suggestions: enhancing customer recognition ability,establishing customer grading management,improving communication system,and improving the membership level system,which are supported by corresponding measures to help the company form a systematic and targeted optimization plan.The research in this paper has reference value for customer relationship management in the pet industry,and provides case data for related theoretical research.Through this research,this paper believes that in today’s increasingly fierce market competition,pet industry companies should find a suitable customer segmentation model based on their own uniqueness,and deeply improve customer satisfaction to increase enterprise profits.Only in this way can they defeat their competitors and achieve sustainable development.