Research On Customer Relationship Management Of S Company

Under the influence of the reform of national pharmaceutical policy,the increase of investment in pharmaceutical R&D,the development of new technology and the public health emergency,the outsourcing service industry of pharmaceutical development and manufacture,especially in the field of biological medicine,has played an important role in promoting the vigorous development.Leading companies in the industry have increased investment,and more pharmaceutical development and manufacture outsourcing service companies(CDMO)have flooded into the market.If S company wants to seize the historical opportunity should pay attention to customer relationship management,so as to maintain the market competitive advantage.Therefore,this thesis took S company as the research object,based on the theory of customer relationship management,combined with the investigation method and quantitative analysis,observed the current situation of its customer relationship management and pointed out the existing problems,so as to put forward targeted customer relationship management strategies.The research result shows that S company has difficulties in developing new customers,increasing dissatisfaction of current customers,and lack of management of lost customers.In the future,S Company will expand customer development channels and improve the service ability of team members in terms of new customer development.In terms of improving customer satisfaction,improve customer information management,implement differentiated services for different types of customers,and improve the ability to meet customers personalized needs.In terms of lost customers,take remedial measures.This thesis will help fill the pharmaceutical development and manufacture outsourcing service in China lack of customer relationship management theory research,research has a practical significance is mainly reflected in customer relationship management,provide reference significance for the same type enterprise,enable them to carry out specific customer relationship management work based on theoretical knowledge in practical work.Research angle of view innovation is the innovation of this thesis,the current outsourcing service for pharmaceutical development and manufacture companies of customer relationship management research is less,this thesis through outsourcing service for pharmaceutical development and manufacture of the customer relationship management in the field of case analysis,build the satisfaction model,help to improve the pharmaceutical development and manufacture outsourcing service companies of customer relationship management research.