Analysis And Evaluation Of Financial Performance Of Songcheng Performing Arts Company Under The Asset-light Operation Mode

For a long time,China’s economy has been developing steadily,laying a solid foundation for the improvement of the people’s material living standards.People’s living needs have changed,and the demand for spiritual life has continued to increase.With the wave of "national tourism",tourism has become an important part of people’s life.In order to conform to the trend of development,all regions have actively developed tourism and made gratifying achievements.Tourism listed companies are benchmark enterprises in China’s tourism industry.They not only play an important role in guiding the development of China’s tourism industry,but also play an indispensable role in promoting traditional culture,improving national quality and promoting the stable development of local economy.However,for a long time,tourism has been regarded as an industry with "high investment and slow return".Therefore,in order to adapt to the development and change of the market,tourism enterprises need to find a way of operation that meets their own characteristics.The light asset operation mode is the product of the development of enterprises in the new era,and an important manifestation of the enterprise’s progress with the times.It is fundamentally different from the heavy asset operation mode.It pays more attention to the adjustment of the company’s asset structure on the premise of meeting the basic business needs.This mode of operation has been increasingly adopted by tourism listed companies.After years of development,Song Cheng Performance Development Co.,Ltd.has been growing.After its successful listing,Song Cheng Performance Development Co.,Ltd.has a certain representativeness in the tourism industry by virtue of its status as the first listed performance stock.The research on its asset light operation mode has high academic value.Taking Song Cheng Performing Arts Company as the research object,this paper analyzes and summarizes its asset light operation mode and its impact on financial performance by using literature analysis,case analysis,financial analysis and comparative analysis.First of all,it elaborates the background and significance of the topic,introduces the research achievements of domestic and foreign scholars,and clarifies the research purpose and ideas;Secondly,it introduces the theoretical basis of the paper,including the division of labor theory,value chain theory and "smile curve" theory;Thirdly,taking Songcheng Performing Arts Company as the case company,this paper analyzes its asset light operation mode,discusses the impact of this mode on financial performance,and finds that the company still has room for improvement in financing channels,working capital management,capital operation ability and customer stickiness;Finally,the paper puts forward some suggestions on optimizing the asset light operation mode of Song Cheng Performing Arts Company.It is expected that the research of this paper can provide some useful reference for Song Cheng Performing Arts Company and other tourism listed companies to improve their operation mode and enhance their financial performance.