Research On Sustainable Business Model Of Shared Electric Bikes Of MT Company

In recent years,as a new form of sharing economy,shared electric bikes provide users with a convenient way to travel,and shared travel has become a new trend of urban travel.However,with the gradual maturity of the shared bike market,problems such as excessive competition and indiscriminate parking have gradually emerged,making the shared bike enterprises face great operating pressure,so it is necessary to explore a sustainable business model.Based on the nine elements of the business model,this paper theoretically analyzes the existing business model of shared electric bikes,and points out the difficulties and reasons in the current development.On this basis,combined with the analysis framework of sustainable business model,from the three dimensions of value positioning,value creation and delivery,and value acquisition,specific adjustment schemes are derived,aiming at solving the problem of sustainable business model faced by MT Company’s shared electric bikes,and achieving long-term stable market operation.The research results show that the existing business model of MT’s shared electric bikes has vitality from the perspective of long-term development,because the market demand exists and is essential.However,there are still some problems that need to be adjusted and improved.It is necessary to establish a sustainable business model of MT Company’s shared electric bikes based on its continuously enhanced operational capacity and effective selection of factors such as target market,launch scale and entry time.This paper has enriched some research on sustainable business models of shared electric bikes,and further enhanced the public’s understanding and emphasis on urban green travel.Through these research results,we can better understand the market and user needs,and develop a more practical,scientific and forward-looking business model,which can provide useful reference for MT Company and other industry enterprises to expand the market and ensure market share.These research results will help deepen the development of shared e-bikes,enable enterprises,users,society,government and other parties to grow together,form a good industry ecology,and promote the healthy development of shared transportation industry.This is crucial for the overall development of the ride-sharing industry.