Research On Service Marketing Of QX Intellectual Property Agency Company

At present,China’s intellectual property is in an important period of transformation from a "patent power" to a "patent power".With the continuous development of mass entrepreneurship and innovation,the state has issued a series of preferential policies on intellectual property,and China is paying more and more attention to intellectual property,which is a great challenge and opportunity for the whole intellectual property industry.The domestic patent agency industry is developing rapidly,and the industry competition is more intense than ever before.This paper intends to take QX Intellectual property Agency company as the main research object,through empirical research and analysis of the service and marketing mode of QX intellectual property Agency company,using relevant theoretical knowledge in marketing,pointed out the problems existing in the marketing strategy of QX at the present stage,through the use of PEST,From the political,economic,social and technology four dimensions for QX intellectual property agency company analyze the macro environment,using the potter five models,from five main aspects to analyze the QX intellectual property agency company is now in the marketing environment,and SWOT of QX four aspects carries on the analysis of the intellectual property agency company,Through THE SWOT analysis chart and combined with the actual situation of the enterprise to find out the strategy suitable for the development of the enterprise.Through the seven aspects of 7PS marketing mix theory,including product integration,quality improvement,price adjustment,channel expansion,talent construction,tangible display and process control to give reasonable suggestions.Finally,the paper gives the guarantee measures including brand guarantee,human resource guarantee,operation guarantee and system guarantee.To ensure that QX can occupy a place in the fierce market competition.Expand enterprise profitability on the premise of ensuring enterprise development.At the same time,the research results can also provide some experience for other enterprises in the same industry.