Research On The Financial Risk Management Of TN E-commerce Company

With the rapid development of Internet technology,e-commerce,as an emerging industry,has become a "new driving force" for economic growth.With the support of national policies and the increase of people’s attention to e-commerce,the e-commerce market has been expanding.However,with the influence of internal and external complex environment,network digital technology update and other factors,e-commerce enterprises are also facing huge challenges.The single financing channel,high technical level requirements,and large changes in consumer demand lead to more and more serious financial risks faced by e-commerce enterprises in China.This paper takes TN Company,an O2 O e-commerce enterprise,as the main research object,to identify and evaluate the financial risks according to the financial statement data and put forward suggestions for prevention and control.First,after studying the domestic and foreign literature,the paper expounds the financial risk management theory,defines the concept of financial risk and introduces the classification of e-commerce enterprises,which provides a strong theoretical support for the following research;Secondly,it analyzes the differences between e-commerce enterprises and traditional enterprises based on the development of the Internet and digital technology,and controls the overall direction of financial risks faced by e-commerce enterprises.Combined with the preliminary results of the study,after a brief introduction of the development and operation of TN Company,we analyzed and collected the financial statement data of the case company from 2017 to 2020,identified the financial risks of financing,investment,operation and income distribution of the enterprise,and further explored other factors affecting the formation of the financial risk of the company according to the characteristics of the industry and the business model.Then select the financial indicators and non-financial indicators of the enterprise’s financial statements,build a financial indicator evaluation system,use multiple methods such as analytic hierarchy process and questionnaire results to determine the proportion of various indicators,and then combine the two types of indicators according to the weight to calculate the overall risk evaluation value of the company from 2018 to 2020.Finally,combined with the factors that affect the financial risk of TN Company analyzed above,the paper puts forward risk prevention measures from the aspects of innovating the early-warning and supervision mechanism of TN Company.At the same time,according to the risk identification and evaluation results of TN Company,the paper puts forward that the risk of the company should be controlled from four aspects: broadening the financing and investment channels,conducting investment management scientifically,optimizing the internal management of the company,and formulating reasonable dividend distribution policies.The research on financial risk management of TN e-commerce company not only provides reasonable suggestions for the enterprise’s financial risk control and prevention,enriches the research sample of the industry,but also provides some ideas for other e-commerce enterprises’ financial risk management.