Research On Diversification Strategy Optimization Of A Asset Management Company

In 1999,against the historical background of the outbreak of the Asian financial crisis and the increasing non-performing assets of state-owned commercial banks,in order to promote the reform and extrication of state-owned enterprises from difficulties,the Ministry of finance led the establishment of four major financial asset management companies,Dispose of non-performing assets of large state-owned commercial banks.As one of the four major state-owned asset management institutions,By about 2005,after the gradual end of policy related non-performing assets,the political tasks entrusted by the state had been successfully completed.Company A had carried out the commercialization transformation and chose the diversified operation strategy as its way out,and chose the diversified operation strategy as the way out for its commercialization transformation,and successively established financial subsidiaries such as banks,securities,funds,insurance,trusts,etc.in the following decade.The commercialization business developed rapidly,All kinds of businesses were expanded in an all-round way.From the commercial operation results in the past 20 years,the diversification strategy has made the positive effect of company a in its own development,asset scale and profit level in the financial market extremely significant.However,with the continuous approval of local asset management companies in various provinces,the establishment of the fifth national asset management company,the establishment of the banking AIC and the entry of foreign asset management companies,The non-performing asset market pattern is gradually diversifying,and the market competition is intensifying.It has become an important issue to optimize the diversification strategy in time to make the enterprise sustainable development.This thesis takes the diversification strategy of a asset management company as a research case,based on the literature research method,and on the basis of actively learning from domestic and foreign research results,it uses the PEST analysis method to analyze the external macro environment of A Company,uses the Porter’s Five Forces Model to analyze the external competitive environment,and uses the company’s internal data and financial reports as support,This thesis analyzes the internal resources and capabilities of Company A,and summarizes the problems in the strategic process and business development of Company A.At the same time,on this basis,this thesis comprehensively uses the SWOT analysis method,EFE matrix,IFE matrix,QSPM matrix and other analysis tools,and through the questionnaire and telephone interview and other survey methods to the internal employees of Company A,comprehensively and effectively,first qualitative and then quantitative,to provide support for the current diversification strategy of Company A.Finally,according to the principles and objectives of strategic optimization,make a correct adjustment and optimization plan for the development of diversification strategy,and propose safeguards for the optimization of diversification strategy by focusing on the main business,innovation and collaborative development,and improving corporate governance capabilities.It is hoped that the research in this thesis can make up for the gap in the case study and optimization of the diversification strategy of financial asset management companies in the academic world,and play a certain reference role in the sustainable development of company a and the optimization of the diversification strategy of other enterprises in the same industry.