| Located in Huaihai Economic Zone,Jining City is one of the central cities,a historical and cultural city and a famous waterfront eco-tourism city.Therefore,the investigation and study of Jining City in leisure and sightseeing agriculture is to understand the leisure and sightseeing agriculture in Shandong Province.Development is of great significance.In recent years,China has faced a dual transformation of the social economy and achieved remarkable results in the political economy.After years of exploration and development,people are also looking for new ways to relax and release negative emotions.The beautiful rural environment and slow pace of life provide people with such a medium and platform.Therefore,in this context,leisure and sightseeing agriculture is accepted and loved as a form of recreation.Leisure and sightseeing agriculture can not only relieve people’s pressure,provide people with entertainment and leisure places,but also increase farmers’ income,thus narrowing the gap between urban and rural areas.Therefore,leisure and sightseeing agriculture came into being and the development showed a "blowout" situation.As a new type of consumption and leisure,leisure and sightseeing agriculture plays an important role in economic and social development.Taking Jining City of Shandong Province as an example,this paper analyzes the development of leisure and sightseeing agriculture in Jining City,and points out the problems of government support,land transfer,financing channels,brand awareness,market supervision system,etc.Countermeasures and recommendations for development.This paper is divided into six chapters.The first chapter is the introduction.It introduces the research background,purpose,significance,as well as the research status at home and abroad,research content,framework and methods.The second chapter is the concept definition and theoretical basis of leisure sightseeing agriculture;The third chapter is the investigation and analysis of the current situation of leisure and sightseeing agriculture in Jining City,Shandong Province,and the development of leisure and sightseeing agriculture in China,the general situation of leisure and sightseeing agriculture in Jining City and the basic situation of the survey samples.The third chapter introduces Jining City,Shandong Province.The problems and causes of leisure tourism agriculture;Chapter 5 proposes countermeasures for the problems found in Chapter 4;Chapter 6 is the conclusions and issues that need further research.This paper studies the background,purpose and significance of the development of leisure and sightseeing agriculture in Jining City.According to the domestic and foreignscholars’ research on the theory of leisure and sightseeing agriculture,the research contents and research methods of this paper are clarified.Using literature research and other methods,conducting comparative research,field survey to analyze the development of leisure and sightseeing agriculture in Jining City,and enumerating several typical cases of leisure and tourism development in Jining City,and proposing targeted promotion of leisure in Jining City.The measures for the rapid development of tourism agriculture are expected to provide a certain reference value for the development of leisure agriculture in Shandong Province. |
