Research On Marketing Strategy Of Imported Cross-border E-commerce OUW Company’s Aroma Diffuser

In recent years,cross-border e-commerce industry as an emerging trade forms,with the Internet online trading mode,contact-less delivery advantage,in the new outbreak of the major impact on the global economy under the influence of rapid growth,for the major foreign trade enterprises outbreak impact has played a positive and effective role,become the economic domestic demand and the important force to promote economic development.At present,the world economy is in a slow recovery stage,but the cross-border e-commerce industry still has unstable factors such as the rise of trade protectionism,unilateralism,anti-globalization thoughts,rising raw material prices,and high cross-border logistics costs.China’s cross-border e-commerce still faces a variety of risks and challenges.In this regard,the state has strengthened the economic policy of cross-border e-commerce,policy encouragement for scientific and technological innovation and tax assistance measures,while promoting China’s economic recovery,and has brought some new opportunities for the development of cross-border e-commerce of major,medium-sized and small enterprises.This paper to OUW fragrance technology co.,LTD.As the research object,4P marketing theory as the basis,using a variety of analysis methods of OUW company fragrance machine cross-border electricity marketing strategy of the problems of the research,and try to put forward targeted optimization measures,to help the enterprise better adapt to the external development and internal growth needs,and gradually realize the enterprise vision.This paper first introduces the current situation of cross-border e-commerce marketing strategy,From the company’s internal organizational structure,human resources status and financial situation,Using PEST analysis model and Porter five-force model to conduct macro environment analysis and mess environment analysis for enterprises;Secondly,the questionnaire survey method is used to investigate the cognition of OUW consumers on the current situation of marketing strategies,Conduct a statistical analysis of the survey data,Based on the results of the analysis,From the four aspects of product,price,channel and promotion,the current enterprises have a single cross-border product category,fierce low price competition,high cross-border logistics costs,imperfect drainage channels,lack of promotion means innovation and other problems;Subsequently to optimize the OUW Company’s marketing STP strategy,And put forward the corresponding optimization strategy for the existing problems of OUW company’s marketing strategy,Such as increasing product types,financing to build overseas warehouses,adding network broadcast channels and other strategies;Finally,relevant safeguard measures for the implementation of marketing strategy,Including the system,talent,technology and financial guarantee.Due to the few studies on the cross-border e-commerce marketing strategy of fragrance enterprises in China,the research on the optimization measures of cross-border e-commerce marketing of OUW company can provide practical reference and reference value for the marketing strategy optimization of such small and medium-sized cross-border e-commerce enterprises.