From The Perspective Of Balanced Scorecard Research On The Performance Evaluation Of Carrefour(China)

Traditional retail by the outbreak of the entity industry,and with the needs of the development of economic market transformation,traditional online retail mode in the market competition advantage,cannot better meet customers growing comprehensive consumer demand,in the national economic development trend,the new "Internet + retail" model,mergers and acquisitions has become an important means of online and offline integration and in the environment of expanding its strength,many enterprises in 2016 countries put forward the concept of new retail,have joined the wave of mergers and acquisitions.Mergers and acquisition is a great opportunity for enterprises to achieve better and faster development.As a benchmark enterprise in China’s retail industry,Suning Tesco selects Carrefour(China)with rich supermarket experience in order to optimize resources and strengthen synergies.The study on Suning’s acquisition performance has attracted great attention and played a reference role for the whole industry,so it is of great significance to the performance study of Suning’s acquisition of Carrefour(China).After sorting out and reviewing a lot of literature,it is found that there are many methods to evaluate the performance of enterprises after mergers and acquisitions.Most of the research methods are based on financial indicators or non-financial indicators,and the balanced scorecard is rarely used for comprehensive evaluation.Compared with the traditional single analysis method,the balanced scorecard focuses on financial indicators and non-financial indicators,but also evaluates the performance of mergers and acquisitions from the perspective of management strategy,analyzing and predicting the development trend of enterprises,making the performance evaluation more intuitive and comprehensive.This paper takes Suning’s acquisition of Carrefour(China)as an example to evaluate the overall performance of Suning after the acquisition from the perspective of a balanced scorecard.first,Summarize the relevant conceptual theoretical basis and merger performance method evaluation,And introduce the concept and theoretical basis of the balanced scorecard,Analyze its characteristics and existing advantages,Introduce the basic situation of Suning Tesco and Carrefour(China)and the specific merger and acquisition process,In-depth exploration of the motivation of mergers and acquisitions;next,Based on the balanced scorecard,establish a performance evaluation system of financial level,customer level,internal process level and learning and growth level,And through the data of Suning Tesco in2017-2021,select a number of indicators for comprehensive m & a performance analysis,To make the evaluation system more scientific,Using hierarchical analysis to score their performance,Issue questionnaires to industry experts to obtain required data,Then a more comprehensive analysis of Suning acquisition performance;last,Analyze the results of the merger based on the score,It is concluded that Suning M & A performance score is slightly worse and average,Its merger and acquisition activities were unsuccessful,Analyzing the problems existing in the four dimensions of M & A respectively,And for suning how to solve the problems of four dimensions to promote their own better development.It also provides corresponding experience for reference for the merger and acquisition behaviors of other enterprises in the home appliance industry.