The Acquisition Performance Evaluation Research Of Sanquan And Longfeng Based On The BSC Perspectives

With the increasingly fierce market competition,mergers and acquisitions have become an important way for companies to expand and flourish.With the continuous occurrence of corporate mergers and acquisitions around the world,more and more scholars focus on making detailed and appropriate research on the performance of corporate mergers and acquisitions to judge whether the strategic objectives of enterprises are achieved or not,and how the synergies between enterprises are brought into play.This paper makes a series of comparisons and evaluations between the practical research method,the financial index method,the economic value-added research method and the Balanced Scorecard method,and finally chooses the Balanced Scorecard to explore the performance of mergers and acquisitions.This paper selected the relevant data of Sanquan Food from 2011 to 2017,and evaluated its performance through specific indicators from four dimensions: finance,customers,internal processes,learning and growth.Financially,Sanquan Food’s solvency and profitability have fallen,its operation and development ability are relatively stable and have not been greatly increased.This is because the merger and acquisition has made Sanquan Food bear a relatively large debt.In this case,it still maintains the growth trend and shows the good development prospects of Sanquan Food.In terms of customers,Sanquan Food’s brand value and market share have been significantly improved.In terms of internal process,the management cost rate and sales cost rate of Sanquan Food have not been reduced.In terms of learning and growth,Sanquan Food’s R&D capability has achieved great success.Therefore,after the merger of Sanquan Food and Longfeng Food,the overall performance has reached an upward effect.