A Study On The Long-Term Mechanism Of Community Participation In The Brand Consultation,Joint Construction And Sharing Of Scenic Spots

In recent years,the brand construction of rural tourism scenic spots often involves the participation of many stakeholders,and independent operation of each village often makes it difficult to achieve stable and sustainable development of the local tourism industry.In the era of rural revitalization,community participation in tourism collaborative development,as an important part of shared tourism resource management,is an important bridge between the residents of tourist destinations and tourist destinations.Therefore,the research on the long-term mechanism of community participation in tourism scenic spot brand co construction and sharing not only improves the theory of tourism co construction and sharing,but also provides a top-level design scheme for exploring the mechanism of community participation in tourism scenic spot Brand management,Promote the sustainable development of local rural tourism.This paper selects the Longsheng Rice Terraces Scenic Spot in Guilin as a typical case.Through field interviews,questionnaire distribution statistics and other methods,and with the help of Grounded theory analysis,the original data collected in the interview process are analyzed and processed through open coding,spindle coding and selective coding.It is concluded that the signing of a mutual consultation agreement,cross village communication,building a mutual consultation framework,repair of tourism facilities,tourism service and management,talent training There are11 sub categories of terraced landscape maintenance,tourism environment protection,benefit allocation,customer source information sharing,and ecological environment resource sharing,4 main categories of grassroots autonomous organizations,village self recommendation leaders,scenic area tourism resource maintenance,and scenic area talent information reciprocity,as well as the core category of "community participation in tourism brand collaborative development".On the basis of clarifying the stakeholders and their respective interest demands of Longsheng Rice Terraces Scenic Area,this paper analyzes the main problems,mutual relations and impacts of the tourism brand co construction and sharing of Longsheng Rice Terraces Scenic Area,and builds a mechanism for the tourism brand co construction and sharing of Longsheng Rice Terraces Scenic Area.Based on a detailed analysis of the interrelationships and influencing factors of tourism brand co construction and sharing,as well as relevant literature from domestic and foreign scholars,research has found that the long-term mechanism of scenic brand co construction and sharing can effectively promote the construction of scenic spot tourism brand image and promote the development of scenic spot tourism industry.Finally,it is proposed to explore strategies for tourism brand co construction,sharing and development from multiple levels,including improving and establishing a grassroots tourism autonomy system and scenic spot consultation platform,strengthening the construction of tourism facilities and services,maintaining terraced landscapes,establishing an expert talent training system,protecting resources and environment,and coordinating interest distribution systems,It provides some practical reference for the construction of Longsheng Rice Terraces tourism brand and the coordinated development of tourism brand.Finally,the study summarized the conclusions,pointed out the limitations and shortcomings of the study,and provided prospects for future research.