Research On Microblog Marketing Strategy Of Tourist Attractions

Mircoblog has been widely welcomed all walks of life as a new media tool since it was born in the USA in 2006, and has also been an unprecedented development. Meanwhile the mircoblog marketing has many characteristics that other traditional media do not possess, which greatly enhance the breadth and depth of its own information influence. It is increasingly becoming an indispensable marketing tool. So a growing number of Chinese companies are using their microblogs as an effective marketing tool to promote their brands and products. The tourist attractions are also no exception.Take this opportunity, based on previous studies on microblog and microblog marketing, this paper will focus on a careful in-depth study for microblog marketing strategies of our tourist attractions in order to provide reference for the microblog operation of the related enterprise. Generally speaking, the whole paper regards the research on the microblog marketing to tourist attractions as a central, starting from the basic concept of microblog and microblog marketing, and then by reference to the relevant literature, in-depth studying the theoretical research and achievements of the domestic and foreign scholars to microblog marketing, and understanding microblog marketing of tourist attractions in the application status and influence. Finally using literature analysis, case analysis, content analysis, comparative study, questionnaires and other methods, combining with H index, grounded theory, the long tail theory and six degrees of separation theory so on, the paper delved into the microblog marketing strategies of tourist attractions in the three aspects of the microblog content, time and frequency, which is draw scientific conclusions finally that how to carry out microblog marketing more effectively and efficiently for tourist attractions enterprises.